Haute couture meets the delicate charms of artisan craft in Modernist Barcelona
Teresa Helbig's studio is located on calle Mallorca in Barcelona. When you step inside, you get the feeling you are seeing something truly unique: a defunct business model that might just be the next big model for success.
The Helbig universe was the essential starting point for the project to redesign the brand. On the one hand, we sought simplicity by taking a photographic route centred around high fashion and, as a secondary reading, we aimed to reflect the fundamental nature of the brand. In this respect, we sought to showcase the value of the materials and finishes used across the product range and the overarching attention to detail.
At the heart of this ambiguity, in this link between the simple and the baroque, between the essential and the banal lies the visual identity of Teresa Helbig. The use of digital design allowed us to expand this idea at the heart of the Helbig universe. An intuitive navigation system, based on new technologies, guides us through the collections and hints at the hidden complexities of creating simplicity.