The value of simple words presented in a beautiful format
Some brands need very little introduction. The idea of redefining Oysho's basics collection sparked our interest from the outset. A collection of three catalogues, each subtly different but with their own unique personality.
The work of researching textures, colours and shades culminated in the careful selection of different types of paper. This was the chosen format to communicate different collections: cotton, geometric lace... The combination of these three colours has a harmonious effect and ensures each has its own personality when looked at individually.
The artistic brief from Oysho was decisive in the selection of these colour schemes, complemented by the use of contemporary layout and typography in keeping with Oysho's own graphic codes. The result is a collection of printed pieces where the feel, photography and layout of the elements create a beautiful and intimate universe.
Photography by Wai Lin Tse
Illustration by Ricardo Fumanal