Barcelona, 2011

Solo was founded in October 2011 in Barcelona, with the firm intention of creating honest, intelligent and austere projects of design. For almost five years, we have been working believing that the best way to create good design was doing few things, dedicating ourselves to the essential, doing what we do best. In this way, we have developed projects in the field of editorial design and corporate identity for companies and organizations from around the world.

Madrid, October, 2013

El País Semanal marked a before and after in the history of Solo. A project with great public importance, which put us in the world of editorial design as a structure capable of responding to high caliber projects. The summer of 2013 in Madrid, is a turning point in this little story, and is the place where we always return for new and exciting projects.

Older but with the same aim to create projects that do not go unnoticed for the audience. We still have a lot of energy to keep believing that design can be austere, and remain effective. And we are still very excited everytime the phone rings with an idea for a new project.

Areas of Activity

Art Direction

Concept Development
Content for brands
Design System
Web Development

Óscar Germade, Director

From A Coruña. Studied at the Eina School of Design. Interested in editorial design, corporate identity, packaging and art direction, at Solo he has directed and developed important graphic design projects for leading companies and brands in fields including communication, fashion, catering and advertising.

He founded Solo in 2011, an independent studio based in Barcelona that couples a clear international focus that is reflected in its clients with a significant impact on the national project sector. 

Solo represents honest and responsible design through its small and flexible structure. The objective in every project is to provide the optimal solution for each situation, taking into account the economic and social climate and using our resources in the most efficient, decisive and daring way.

Óscar combines his work managing Solo with education: he is a Publishing Projects Professor for Elisava’s Postgraduate in Graphic Design program, as well as Thesis Supervisor and Degree Coordinator for Graphic Design at IED Barcelona. At Solo he is in charge of keeping the pencils sharpened.



Mariana Martín, Graphic Designer

From Bilbao. Mariana moved to Barcelona after studying Architecture and Fine Arts to specialize in graphic design for publishing and got her Master’s degree at Elisava, a decision she made after spending two years working as a freelance graphic designer. It is at this point that she joined Solo, where she is responsible for some of the studio’s most outstanding projects in recent years.

With a clear talent for publishing and an enormous passion for typography, Mariana has helped develop the Professional Photographers Association of Spain yearbooks, created the visual identity for Teresa Helbig and has worked on a number of cultural projects for the CCCB in Barcelona.

Yet one does not live on architecture, typography and reading alone, so Mariana is also the studio’s resident Game of Thrones expert.



Han, Graphic Designer

From Earth. The youngest, the apprentice. The most passionate and most enthusiastic member of the team. He spends most of his time fighting for and supporting the rest of the team in order to ensure the best possible project results. Taught by some of the industry’s most influential teachers, Han combines his natural strength in project development with a tireless need to further his education as a student.

Han has been a fundamental part of Solo’s national and international development for quite some time. 


Liquid Team

Solo works as a constellation where some good friends, very talented professionals, come in and out to collaborate on projects where their specific capacity, is applied to add value to the project and create bold creative solutions. See some of our frecquent collaborators below.

Centre for London
El Bulli
El Corte Inglés
El País
Escola de Imaxe e Son
Galicia Calidade
Gustavo Gili
Grupo Prisa
Hearst Magazines
IED Barcelona
Hearst Magazines España
Lateral Thinking

Mercat de les Flors
Nau Ivanow
Phaidon Press Ltd.
Port Adriano
Roberto Verino
Roca & Junyent
Simon Miller
Taller de Músics
Teresa Helbig
Universidade de Vigo

After five years, we have been honored with more than 25 awards in national and international design competitions. These awards are a fitting reward for customers who rely on our ideas, and our way of working. We are extremely happy to have on our shelves some Laus Awards, D&AD Awards and some other acknowledgments. Foremost among these, being the last to arrive, the Gold Laus and Art Directors Club of Europe Nomination to Skate Agora, the project developed for our very appreciated friends of Lateral Thinking.

Lectures and workshops

ÑH, SND Spain & Portugal
Barcelona, November 2013

Manchester, March 2014

Barcelona, March 2014

Blanc BCN
Barcelona, October 2014

Madrid, March 2015

Moritz Students Laus Tour
Barcelona, March 2015

Blanc Festival
Vilanova i la Geltrú, Barcelona, November 2015

Gráffica Awards
Zaragoza, December 2015

Getxo, Bilbao, September 2015

Visible Festival
Torino, May 2016

Blanc Versus
Barcelona Design Museum, October 2016

About this website

Photography by:
Beatriz Montañana
Pablo Rausell
José Hevia
Borja Ballbé

Texts by:
Susana Germade