Solo

The future of Design

Gráffica, digital magazine (now on paper) reference of the creative industry in Spain, launches in audiovisual format, a reflection on the future of design. A number of key players in the world of design and communication, dare to speculate on what will be the profession in the coming years, and what role we will play in it and in society.

Made in a classic format of interviews, opinions of professionals like Albert Folch (creative director and founder of Folch studio), Óscar Germade (director of Solo), Matthias Harbeck (CEO of Serviceplan) or Amir Kassaei (Chief creative officer at DDB Worldwide) answer the question: What will the future of design?. Seldom have so many people agreed to the certainty that nobody knows how to be, but surely bring new products, and our role as designers, studios or agencies will adapt to continue working with ideas.